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Paid social Media
From Facebook to LinkedIn, Instagram, TikTok to Reddit, your audience is out there. We design and manage high-impact paid media campaigns across every major social platform, combining sharp creative direction with data-driven targeting to maximise your reach, engagement and return on ad spend.
Go Beyond Organic. Own Your Audience.
Paid social media puts your brand in front of the right people at the right moment at scale.
Instant Reach
Get your message in front of thousands of targeted users from day one.
Creative Impact
Stand out in crowded feeds with compelling ads that stop the scroll.
Precise Targeting
Reach your ideal audience by interest, behaviour, location and demographics.
Measurable ROI
Every pound tracked, every result reported, no guesswork, just data.
Trusted by reputable companies
Your Audience Is Scrolling. Make Sure They See You.
In a world where attention is the scarcest resource, paid media is one of the most powerful tools to cut through the noise and put your brand directly in front of the people who matter most. Whether you’re looking to build awareness, drive traffic or generate leads, the right paid media strategy can deliver results at a speed and scale that organic alone simply can’t match.
We manage paid media campaigns across the full social ecosystem: Facebook, Instagram, LinkedIn, TikTok, Reddit, X and beyond. From audience strategy and creative direction to budget allocation and continuous optimisation, we handle everything so you can focus on your business. Every campaign is built around your goals, tracked against clear KPIs and refined in real time to maximise your return.
Why choose us
Testimonials from our valued clients
“Caroline supported us with the social media management for the Raymark brand in the early days, including social content planning, content creation and publishing, as well as community management. Her professionalism and creativity were greatly appreciated throughout the collaboration.”
Jean-Raymond Lamusse
Founder & pilot at Raymark Services Ltd
“We had a great experience working with Caroline on the creation of our Looker Studio dashboards. Professional, responsive, and efficient, Caroline delivered clear and intuitive dashboards perfectly adapted to our needs.”
Jérémy Gallemard
CEO at Smart Tribune
“Editions Vizavi is a publishing company based in Mauritius. A few years ago, we asked Caroline and her team to create our website. They gave us thoughtful advice and great attention, always in a highly professional manner. They designed exactly the website we needed, at a very affordable price. That is why we warmly and confidently recommend Caroline’s expertise.”
Pascale Siew
Director at Éditions Vizavi
Pricing & Packages
Simple, Transparent Pricing
Choose the plan that fits your ambition or let us build something entirely around your needs.
🥉 Starter pack
Perfect for businesses taking their first steps into digital advertising.
£250
per month
- Social media calendar (1 post/week) & publication planning
- Paid Media campaigns (up to £1,000/month ad spend)
- SEA campaigns (up to £1,000/month ad spend)
- 1 SEO/GEO blog article per month
3-month commitment
Silver Pack
For growing businesses ready to scale their online presence.
£350
per month
- Social media calendar (2 posts/week) & publication planning
- Paid Media campaigns (up to £5,000/month ad spend)
- SEA campaigns (up to £5,000/month ad spend)
- 2 SEO/GEO blog articles per month
- Automated performance dashboard
- Annual mix media recommendation
- Monthly reporting
6-month commitment
🥇 Premium
Full-service digital partnership for brands serious about growth.
£500
per month
- Social media calendar (3 posts/week) & publication planning
- Paid Media campaigns (unlimited ad spend)
- SEA campaigns (unlimited ad spend)
- 1 SEO/GEO blog article per week
- Personalised automated dashboard
- Website tracking setup
- Monthly reporting
12-month commitment
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How to build a Paid Social strategy that converts, not just reaches
Reach without results is just noise. If your paid social campaigns are generating impressions but not driving meaningful action, it's time to rethink the strategy from the ground up, here's how.
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Getting clicks but no conversions? What your Paid Media is missing
High click-through rates with little to show for it is one of the most frustrating and common challenges in paid media. Here's what's usually behind the disconnect and how to fix it.
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Frequently asked questions
Explore answers to frequently asked questions about our Paid Media related services.
Which platforms do you manage paid social media campaigns on?
We manage campaigns across all major social platforms including Facebook, Instagram, LinkedIn, TikTok, Reddit and X. Depending on your audience and objectives, we’ll recommend the right platform mix or run across multiple channels simultaneously for broader reach and impact.
How much should I budget for paid social media?
There’s no one-size-fits-all answer, but we generally recommend a minimum monthly ad spend of £500 to gather enough data and drive consistent results. Our packages are designed to scale with your ambition, from focused starter budgets to unlimited spend for more established brands.
How do you measure the success of a paid social media campaign?
Success metrics depend on your goals, whether that’s reach, engagement, leads or sales. We track the KPIs that matter most to your business, including cost per click, cost per acquisition and return on ad spend, and report on these clearly and regularly throughout the campaign.
Can paid social media work alongside my other digital channels?
Absolutely, and it works best when it does. Paid media is most effective when integrated with a broader digital strategy. Combined with SEO, email or retargeting, it creates multiple touchpoints across the customer journey and significantly improves overall conversion rates.
Your Next Paid Social Media Campaign Starts Here
Tell us about your goals and we’ll show you exactly how a tailored Paid Social strategy can turn your ad spend into measurable, scalable results.