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SEA
Stop paying for clicks that don’t convert. Our Search Engine Advertising campaigns put your brand in front of high-intent audiences at the exact moment they’re ready to act, turning ad spend into measurable, scalable revenue.
Turn Clicks Into Customers
Reach high-intent audiences at the right moment and convert your ad spend into real, measurable growth.
Instant Visibility
Appear at the top of search results the moment people look for you.
Optimised Budget
Every pound is allocated where it drives the strongest return.
Precision Targeting
Reach the right audience, at the right time, with the right message.
Clear Performance
Track what works with transparent reporting and actionable insights.
Trusted by reputable companies
Be There When Your Customers Are Ready to Buy
In today’s digital landscape, search advertising is no longer a nice-to-have — it’s a competitive necessity. Whether you’re a local business, a scaling start-up or an established brand, your customers are searching right now. The question is: are you showing up?
At CWA, we don’t just run ads. We build tailored paid search strategies aligned with your goals, audience and budget. From campaign setup to continuous optimisation, we’re with you every step of the way, turning search intent into real business results.
Why choose us
Testimonials from our valued clients
“Caroline supported us with the social media management for the Raymark brand in the early days, including social content planning, content creation and publishing, as well as community management. Her professionalism and creativity were greatly appreciated throughout the collaboration.”
Jean-Raymond Lamusse
Founder & pilot at Raymark Services Ltd
“We had a great experience working with Caroline on the creation of our Looker Studio dashboards. Professional, responsive, and efficient, Caroline delivered clear and intuitive dashboards perfectly adapted to our needs.”
Jérémy Gallemard
CEO at Smart Tribune
“Editions Vizavi is a publishing company based in Mauritius. A few years ago, we asked Caroline and her team to create our website. They gave us thoughtful advice and great attention, always in a highly professional manner. They designed exactly the website we needed, at a very affordable price. That is why we warmly and confidently recommend Caroline’s expertise.”
Pascale Siew
Director at Éditions Vizavi
Pricing & Packages
Simple, Transparent Pricing
Choose the plan that fits your ambition or let us build something entirely around your needs.
Starter pack
Perfect for businesses taking their first steps into digital advertising.
£250
per month
- Social media calendar (1 post/week) & publication planning
- Paid social campaigns (up to £1,000/month ad spend)
- SEA campaigns (up to £1,000/month ad spend)
- 1 SEO/GEO blog article per month
3-month commitment
Silver Pack
For growing businesses ready to scale their online presence.
£350
per month
- Social media calendar (2 posts/week) & publication planning
- Paid social campaigns (up to £5,000/month ad spend)
- SEA campaigns (up to £5,000/month ad spend)
- 2 SEO/GEO blog articles per month
- Automated performance dashboard
- Annual mix media recommendation
- Monthly reporting
6-month commitment
Premium Pack
Full-service digital partnership for brands serious about growth.
£500
per month
- Social media calendar (3 posts/week) & publication planning
- Paid social campaigns (unlimited ad spend)
- SEA campaigns (unlimited ad spend)
- 1 SEO/GEO blog article per week
- Personalised automated dashboard
- Website tracking setup
- Monthly reporting
12-month commitment
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Frequently asked questions
Explore answers to frequently asked questions about our SEA related services.
How quickly will I see results from my SEA campaigns?
Paid search campaigns can generate traffic and leads within the first 24 to 48 hours of going live. However, optimal performance typically takes 4 to 8 weeks as we gather data, refine targeting and continuously optimise bids, ad copy and landing pages.
What budget do I need to get started with SEA?
There is no universal minimum, but we generally recommend a starting ad spend of at least £500/month to gather meaningful data and drive consistent results. Our Starter pack is designed for budgets under £1,000/month, with more advanced options available as you scale.
Do you manage campaigns on Google Ads only, or other platforms too?
We manage paid search campaigns across all major platforms, including Google Ads and Microsoft Ads (Bing). Depending on your audience and goals, we’ll recommend the right platform mix or run both simultaneously for maximum reach.
How do you measure and report on campaign performance?
Transparency is at the core of what we do. You’ll receive regular reports covering all key metrics: impressions, clicks, conversions, CPC and ROAS, along with clear commentary on what’s working and what we’re optimising next. For Silver and Premium clients, this is complemented by a live automated dashboard.
Your Next Campaign Starts Here
Tell us about your goals and we’ll show you exactly how a tailored SEA strategy can turn your ad spend into measurable, scalable results.